FAT TIGER
Big Flavors, Bigger personality.
Fat Tiger is a Chinese food delivery brand with bold flavors and an even bolder personality. As a new player entering a crowded space, they needed an identity that would stand out fast. Something loud, playful, and impossible to miss.
-
We built the Fat Tiger brand from the ground up, starting with a striking visual identity anchored by their energetic tiger mascot. The look is confident, colorful, and designed to pop on every touchpoint: from delivery packaging to that hungry late-night scroll.
The result is a brand that feels fresh, flavorful, and full of character: ready to roar its way into takeout carts of hungry customers.
